Held annually every May, the British Insurance Brokers’ Association (BIBA) conference is one of the largest events in the insurance calendar. Chubb appointed Limeblue to design an eye-catching exhibition stand that would cut through a busy exhibition hall and provide a dedicated, high-touch environment for client meetings.
The Brief
Chubb needed a functional, meeting-focused space built around customer engagement rather than traditional product displays. The brief required strict adherence to Chubb’s vibrant brand identity to ensure strong visual impact, alongside dedicated hospitality features to keep delegates engaged throughout the day.
Our Approach
Our team designed an open, accessible layout that balanced clear customer flow with comfortable meeting areas. We utilized Chubb’s bold color palette to build high-level brand features visible from across the hall. To support all-day networking, we created a dual-purpose central hospitality bar—serving fresh coffee for morning meetings and transforming into an ice cream and affogato bar for the afternoon.
The Design & Build
- Vibrant Brand Integration: Translated Chubb’s bold brand identity into clean architectural structures and high-visibility graphics.
- Dual-Service Hospitality Bar: A custom counter engineered for morning espresso service and afternoon affogato treats, driving footfall and dwell time.
- Flexible Meeting Zones: Configured a mix of open lounge seating and dedicated tables for casual drop-ins and formal client discussions.
- Precision Lighting & Finishes: Integrated accent lighting to highlight key brand elements, paired with durable materials built for high footfall.
